Result: Product identity that launched a category presence.
Kat Von D Beauty – Blotting Powder Case Design
When Sephora partnered with Kat Von D to launch her beauty line, the pressure was high. Kat’s public persona was already a fully formed brand: unapologetically bold, gothic, and iconic. That made the design challenge binary. It would either be exactly right or completely wrong.
This Is What Iconic Looks Like
A Beauty Icon in the Palm of Your Hand
We were brought on to design the brand’s very first compact: the Lock-It Blotting Powder case. Rather than inventing a new aesthetic, we immersed ourselves in Kat’s world to extract and amplify what already existed. Through deep research, mood boards, and early sketches, we identified a symbol that felt both intimate and authoritative: the wax seal. It became the core of our design direction, capturing the raw, personal essence of Kat’s brand.
From there, we led the full product development cycle including 3D modeling, prototyping, design refinement, and manufacturing coordination. The result is a product that is as instantly recognizable as the artist behind it. The Lock-It Blotting Powder is now sold in Sephora stores around the world and continues to stand as a benchmark of beauty branding done right.
This is what we do. We translate strong identities into physical and visual form, authentically, beautifully, and ready for market.
